Top 12 logo design trends of 2018
Stay ahead of the competition with a fresh logo for your brand
Say goodbye to ornaments with fancy textures and shadows. Minimalist visual representations make simple and highly effective logos
Handmade logos are booming. Using this technique, you can produce a wild variety of smart effects, including vintage, grunge, and even corporate logos
To add volume to logos, designers used to apply vibrant colors and daring combinations. Today this effect is achieved by using muted shades as well as flat gradient colors.
Clean forms, minimal colors, and a smart focus allow you to create an up-to-date logo and effectively use it across multiple displays. Major companies are rebranding their logos to remove excessive elements.
Designers use this technique to present long text in the most concise way possible, remaining loyal to the minimalist key logo-making rules.
In 2017, designers will continue playing around with fonts, adding effects like text stylization, increased/decreased kerning, and combinations of styles.
Having been around for some time, lettering will remain the best design solution for some companies
Line art uses a solid single-color line to achieve a well-balanced text/image combination
This technique wasn’t common once. It has since been adopted by top-tier companies, including MasterCard.
Simple geometric patterns will continue to hold ground in 2017 To create a stylish and unique logo, you can’t go wrong with geometric shapes
This technique is effective at focusing customers’ attention on your company’s name or message. Its a surefire way to design a good-looking logo
The trend towards negative space is far from over. By “cutting” images out of negative space, designers create true masterpieces.
These are a few predictions based on 2017 trends. In 2018, we expect that designers will surprise as with fresh ideas and take existing techniques to new levels.
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